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In a world where today sets the trend and tomorrow makes history, adaptability is your best asset. 💡 Ready to navigate the flow of change?
Fabrice Bouty
4 minutes
min read

As the last quarter of 2023 comes to an end, it is time to put all our efforts into achieving the best results.

One way to do this is to tackle the web design trends that will define 2024.

Success for the coming year is already packed in the bag by establishing a good direction.

In this article, we will dive into the future and cover web design trends for 2024.

Buckle up and get ready to take your website to the next level!

Why is it important to follow web design trends?

Whether you are a web designer or owner of a web design agency, having a good website is crucial if you want to demonstrate your professional expertise to your clients.

By following web design trends, you can show that you're always up to date and keep things fresh and current.

Another important point is that following the hot web design trends for 2024 will allow you to always have an attractive web design and provide your users with a different and new user experience.

The magic formula for following web design trends involves consistency and a predefined brand style, with the application of features that are currently marked as trending.

You also don't want your website to look boring and outdated.

That's why you should regularly check what the main trends in web design are and involve them in your work

Top 10 web design trends to follow in 2024

Reserve your seats and get ready to take notes! The following 10 web design trends are poised to shake up the way we create, build and launch our websites in 2024.

1. Focus on UX

Combining a modern, aesthetic design with an amazing user experience can be a headache for web designers.

However, one of the biggest trends that will follow us into 2024 (and probably longer!) is a focus on UX design.

In the fast-paced world we live in, complex web design and complex site navigation are simply becoming obsolete.

Focusing on UX allows users to be guided to what they need from the first page of the website, without having to understand what the designer meant with a certain element.

When it comes to UX in 2024, web designers need to pay attention to the structuring of the site itself, from the navigation bar to header titles, videos, images, animations, text and 3D.

A clear structure allows users to get information straight from the start with a simple message.

2. Use of artificial intelligence

The web design field has embraced the use of AI technology .

Like it or not, AI is gradually becoming part of the digital world and transforming static UI/UX design into vivid and almost unreal user experiences.

From chatbots to building apps, AI technology makes it easy for users to do what they need to do.

Due to the major impact of AI technology on the digital sphere, in 2024 you should seriously consider applying AI in your projects.

Artificial intelligence also has a stake in the sphere of e-commerce: it can therefore, in many ways, make it easier for users to find the answer or product they need.

3. Minimalism

Minimalism is always synonymous with trend, but it seems to us that in 2024, ultra-minimalist design will be more present than ever.

Minimalism in web design carries a dose of elegance, sophistication and simplicity. Minimalism should therefore become your guiding style the following year.

The days of complex design and oversized elements are long gone, and minimalism is conquering the territory and becoming the number one rule in style.

Aside from being aesthetically appealing, imagine the beauty of accelerated page loading and fast user experience that comes with minimalism in web design.

4. Retro futurism is in fashion!

You're probably used to your web design being solely futuristic or retro, but in 2024, retro-futurism is dominating web design trends.

Retro futurism is a great style that will help your site stand out.

By combining a nostalgic retro style and modern elements visible in futurism, this results in a combination that cannot go unnoticed.

5. Parallax scrolling

The days of overloading websites with scroll-stopped content are over, and with the rise of mobile devices, scrolling has taken on a prominent role.

Parallax scrolling, while not a new concept, remains a useful tool in website navigation, providing users with an engaging and interactive experience. Excessive parallax effects can make some users feel nauseous.

When using parallax scrolling, it's essential to balance creativity and functionality to ensure optimal user experience and satisfaction.

6. Interactive storytelling

Interactive storytelling is no longer on the web design scene as of yesterday. User engagement has been a focus of web designers for some time now.

However, in 2024, web designers will be on a mission to master the art of interactive storytelling.

Various animations, video content, and 3D elements can help improve interactivity and tell a story to your site.

7. It's time for degrades

If you want to achieve more with fewer elements, use a gradient.

Although they have been used in design for years, gradients will bring a touch of spring to your website in 2024.

Gradients are a great way to keep your style minimalist, but bring color and a vibrant vibe to your design.

You can play with the gradient elements endlessly until you are happy with the result.

8. Typographic Layouts

Typography is one of the most important areas in web design.

In 2024, typography goes even further and typographic layouts are added to the story.

This way of using typography allows for a minimalist, modern and futuristic design.